Nobody loves wood more than Woodcraft.
When you think about wood all day, you post about wood all day.
Apparel for Woodcraft's wood-crazed employees
Display your passion for wood with this chic wall art.
Give yourself a quick spritz in the morning, and luxuriate in your favorite smell all day.
Radio
ANNCR: Today, we at Woodcraft honor Tiger Woods. Why Tiger Woods you ask? Well, his name has the word wood in it. And we at Woodcraft have a burning passion for wood and will stop at nothing to bring you the finest wood tools and materials. Tiger Woods may be a great golfer or a lousy cheat, we're really not sure. We just like his name, and we also like wood. Woodcraft. A weird obsession with wood.
Process
For our print ads, we laser-etched the copy into actual blocks of wood from Woodcraft.
We photographed the blocks before realizing that scanning was a much better option.