Utah's not just another state. It's another world.


Visitors to the website can request a Utah kit, with items to introduce them to the Beehive State.


This smelling salt will wake you up, in case the strange sights in Utah knock you out.


A VR headset transports you to Utah from your living room couch.

This 3D chalk art gives passersby a feel for the surreal scenery in Utah.


A climbing wall will be placed in urban environments to generate buzz and interest.