Utah's not just another state. It's another world.
Visitors to the website can request a Utah kit, with items to introduce them to the Beehive State.
This smelling salt will wake you up, in case the strange sights in Utah knock you out.
A VR headset transports you to Utah from your living room couch.
This 3D chalk art gives passersby a feel for the surreal scenery in Utah.
A climbing wall will be placed in urban environments to generate buzz and interest.