M&T Bank is known for its history. But what many people don’t realize is that they have invested heavily in modernizing their operations. To raise awareness for M&T’s digital tools, we produced videos currently playing across 900+ branch locations.

In 2025, M&T Bank signed on as the Official Bank of the UConn Huskies. To introduce the partnership to fans of the White and Blue, we created messaging for hockey and basketball games that drives home how easy it is to bank with M&T.